Business reorganization and enhancement is a process of analyzing the existing business and defining new organizational measures that need to be implemented for the hotel to operate to meet the requirements of a particular market segment.
CURRENT SITUATION ASSESSMENT
This analysis includes the following activities:
- General analysis of location, technological capacities, and service levels
- Analysis of current market positioning
- Price policy analysis
- Existing human resources analysis
- Analysis of operational standards in work
- Financial performance analysis
- Analysis of facilities technical condition
DEFINING OPTIMAL HOTEL PRODUCT
Input parameters defined in the previous phase (Current situation assessment) are used to define the available, i.e., realizable hotel product.
Reorganization and enhancement of hotel business includes:
- Basic hotel concept and theme
- Category
- Products and service description
- Quality and service level
- Unique elements that set the hotel apart
- The image that needs to be achieved
- Key success factor
BUSINESS ENHANCEMENT
After the analysis of the existing situation and established parameters and after defining the optimal hotel product, the process of business enhancement is approached through the following activities:
- Organizational structure redefining
- Delegating responsibilities and tasks within the business improvement process
- Implementation of operational procedures with standards and instructions for work
- Employee training by the instructions from the operating procedures
- Marketing plan development
- Cooperation with management in operating budget planning process
- Preparation of 12-month operating budget
- Business control system implementation
English 
Serbian